10 Tips For The Professional Photographer In You

Where can you find the best photo business opportunity? Would you be surprised if I were to tell you that you don't have to look far -- that all you need to do is search inside yourself? There are lots of photo opportunities, some of them don't work and even the opportunities that do work, will only work for some people. Some people are happy taking wedding photos, or shooting sport. Others like to be out in the great outdoors capturing the magic light of dawn, or taking stock images for picture libraries. Some people are born to sell; others are terrified of trying to sell their work directly to say a gallery, or cold calling prospective clients. What's right for one person can be totally wrong for someone else. Here are a few pointers that are worth bearing in mind:

1. Find something you're comfortable with and passionate about -- match the business to your own strengths.
2. Look for multiple streams of income -- have more than one source of income.
3. Carry on learning -- the day you stop learning is the day you start to die. Take advice from successful people; you'll find most of them are happy to help.

One thing you must remember: it's not finding the best photo opportunity that's the really important thing; it's making it work. The successful business person is the one who makes a choice, sets some goals and then gets on with it; working at it until they are successful. You can do the same! Some keys to making money are:

1. Give your business a professional image. Put yourself on a level footing with the big boys, even if you're only a one-person company.
2. Put the customer first. Take time and effort to look after your customers. You must be proud of your business and be happy to serve your clients.
3. Be market driven. Find out what the market wants.
4. Be ready for change and be prepared, for nothing is certain in business. Keep your eyes open and watch out for new trends and markets.
5. Learn not to waste money. Negotiate everything and run a tight ship, even when things are going well. At the same time realise that money invested wisely to improve the business, is money well spent.
6. Don't quit, believe in yourself and give everything your very best effort. Problems, new challenges, frustration, letdowns and mistakes are part of everyday business life. You must bounce back, learn from your mistakes and keep charging forward.
7. Realise that marketing is the key. Good marketing makes or breaks you.

Good luck with your photography business. Get out there É and just do it!

The Photography Portfolio:
Building Your Reputation

 

If you have hopes of becoming a professional photographer, or even just of trying to get your work published in a public forum, you will need to create a photography portfolio. So what's so important about a photography portfolio anyway? There are many reasons why having a portfolio of your work available for others to view. If you are seeking employment as a photographer, then the need for a portfolio is obvious. If you are not seeking a photography job, there are still good reasons to have a portfolio. For one, you love photography and you take a lot a pride in your work. They are important to you. Most likely, some of them are very good. Why not create a portfolio that showcases your best work so you can show it to others (even if it's just friends or family that comes over for a visit)?

Building a Photography Portfolio

Before we get into what goes into your portfolio, let's discuss the portfolio itself. What should it be made of? How big should it be? You may have seen portfolios with covers made of all types of materials such as plastic, leather and even stainless steel. These fancy covers are usually much more expensive and may not be practical for a beginner. If you are competing for high-price jobs and want to stand out from the crowd, these expensive covers may be a nice touch. But for most people, a regular black plastic cover will work just fine. It's what's inside the portfolio that is most important, right? So, you are probably best to stick with a plain black plastic cover and work hard on beefing up what's inside. Don't decorate your portfolio with cutesy stickers and such; this will look amateurish and unprofessional. It's not a scrapbook; it's supposed to represent your high-quality work. Now, as for size, this is going to depend on the size of your largest pictures. An 8 X 10 is probably going to be your largest. If your pictures are not this big, you don't need a portfolio this big. Your biggest will most likely be an 11 X 14 and it could be as small as a 4 X 7. The most important thing for you to remember is convenience Ð both for you and for the person who will be looking at your portfolio. You want to keep it professional and easy to hold, carry and look over.

Using a Photography Portfolio

So now that you know what a portfolio is and what type to get, how do you actually use it? Well, we mentioned you are going to fill it with your best work. This means you want a portfolio that can easily be changed. You may want to pull out old ones and add in new ones. You don't want to go for a job carrying along every picture you've ever taken. You're going to want to have 15-20 of your best work. You are also going to want to be sure your pictures are relevant to the job. If you are trying out for different types of assignments, you may want to create portfolios that work for each of the types of work you are doing. Of course, you only want to show your best work but you want to give the impression that you can handle any type of assignment given to you ad not that you are "stuck" in only one type of photography. You want to showcase your best work; this is best technically as well. You may have a photo that is really important to you because of the image it represents or the memory it brings but if it is not technically perfect, it doesn't belong in a business portfolio. Save that one for your coffee table.

Freelance Photography:
How To Begin Your Career

Photography is a vast world. There are many different types of photography and many different kinds of people that enjoy it. It's a hobby that be relatively inexpensive or one that you can invest a lot of money on. Photos are so special because they give us memories of times and places and events in our lives. We can hold onto these memories forever with a photograph. As much as people love photos, many people love taking them even more. Whether it's a mother who takes photos at every of her children's moments in life (first smile, first step, first spaghetti meal) or maybe it's the father who never forgets his camera for a football or basketball game, or maybe it's the young girl who loves nature hikes with her camera; these people are not exceptions. They all have an eye for those special moments and they all appreciate the camera's ability to capture that moment and freeze it in time forever.

What is Freelance Photography?

What if you love photography so much you wish you could do it for a living? I mean, you actually get paid for your photographs! But you work solely for yourself, selling each photo or series of photos individually. You don't have a boss. You work sometimes on assignment and you may sell to magazines. That is freelance photography. Freelance photography may be your entire career or it may start out as something you do in your spare time but begin making money from it. It's just like freelance writing in this sense that many people turn it into a career and enjoy the freedom of working essentially for themselves on their own time and making money doing something they love doing anyway.

How to Build a Portfolio

To start getting jobs as a freelance photographer, you need a portfolio. A portfolio will show samples of your work. Even if you have never had photographs published or publicly displayed, you can start a portfolio of your best work and then add onto it if you win photography contests or start receiving paid work.

How to Get Jobs

As we mentioned, building a portfolio is the first step in submitting your work for pay but when it comes right down to it, it's the quality of the photo that will determine if you get paid for it. Some people have more of a natural talent for taking great pictures than others but it is a skill that anyone can learn. There are schools dedicated to the art of photography and you can even get a degree in it. If you are just getting started, you can look into classes provided by your local community center or community college. Some cities have photography groups that meet to share photos and tips. There are also many groups online dedicated to photography and freelance photography. You need to view as many famous photographs as possible. Take a look at what is getting published and compare it to your own photos. This allows you to compare and learn from other's work. It takes more than just point and shoot to get a great photo. You need to learn about focus, lighting, colors and backgrounds and much more. Once you start learning about photography and creating a portfolio, you can start submitting your photos to contests and magazines. Get a list of photography markets and start submitting to ones that accept your type of photos. Don't expect to make it to the big times right away. Few people actually achieve this but you can start small and eventually make your way into a nice living from freelance photography.